The National Shoe the World Day is a reminder of the importance of footwear as an essential element of one's wardrobe.
We often look at footwear as a fashion choice, oblivious to the fact many people around the world don't have the means to purchase adequate footwear for functional purposes.
Aiming to raise awareness and provide a small contribution to help solve this issue, Ambitious is hosting a social initiative to donate unused footwear to those in need. Besides donating deadstock from previous collections, this movement also extends to Ambitious' employees, family and friends, hoping to gather as much footwear as possible for this cause.
We signaled this special occasion with a Rhome cake that was shared with our team.