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HistoryFounded in 2008, Ambitious is a footwear and lifestyle brand, born out of a family business based on the values of quality, tradition and manufacturing excellence. Our progressive attitude and will to develop a new approach to men's and women's footwear, are supported by technological innovation and excelling in manufacturing processes and techniques, that allow us to create a product of high value and international recognition. As part of an industrial group with 30 years of experience in the shoemaking industry, Ambitious has its production facilities located in the city of Guimarães, Portugal. This competitive advantage allows us not only greater flexibility in developing and experimenting with new designs, but also greater control over the entire production process, ensuring that each pair meets the highest quality standards. |
Tradition and Innovation |
Unexpected Design |
Fashion-Forward Attitude |
Know-how |
Fashion-Forward Attitude |
Know-how |
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Mission |
Vision |
Values |
To create a differentiated brand in the footwear sector with a DNA based on the fusion of contemporary design and tradition, on the continuous search for the circularity of processes and products, and on improving the working, health and living conditions of everyone involved in the value chain. Challenge the status quo, creating value for shareholders, stakeholders, partners, employees, customers, the environment and society as a whole. |
To be a player in the medium footwear segment at an international level, recognized for its transparency, innovation, responsible design and the quality of its products. Assume itself as a benchmark with regard to the adoption, development and implementation of Environmental and Social Responsibility Policies, creating an ecosystem with a positive impact. To be a brand in constant innovation, adapting to the needs of our customers and to the new realities and surrounding contexts. |
• Ethical and Trustworthy • Transparency • Ambition and Innovation • Excellence • Passion • Equality and Diversity • Social and Environmental Responsibility |
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