We're extremely happy to announce our debut at Pitti Uomo 100, one of the most globally renowned tradeshows for men's fashion. Pitti is a creative hub that brings together brands, buyers, media, influencers and personalities from all corners of the world, to showcase trends and collections for the upcoming seasons.
Besides signaling 100 editions of Pitti , this one is particularly important as it marks the return to physical tradeshows after a year under the COVID 19 pandemic, which took a heavy toll in the apparel and footwear industries. Resuming normality is more important than ever and a crucial step for AMBITIOUSís ongoing strategy to go global and cement its positioning in target markets.
For SS22, the AMBITIOUS is presenting a carefully curated collection that brings back and expands iconic lines such as Haven and Rhome, while introducing new ranges that portray its vision of contemporary footwear. The collection also reinforces Ambitious commitment to environmental responsibility , by introducing CAP a 100% Eco sneaker made entirely from recycled or eco friendly materials.