To create a differentiated brand in the footwear sector with a DNA based on the fusion of contemporary design and tradition, on the continuous search for the circularity of processes and products, and on improving the working, health and living conditions of everyone involved in the value chain. Challenge the status quo, creating value for shareholders, stakeholders, partners, employees, customers, the environment and society as a whole.

To be a player in the medium footwear segment at an international level, recognized for its transparency, innovation, responsible design and the quality of its products. Assume itself as a benchmark with regard to the adoption, development and implementation of Environmental and Social Responsibility Policies, creating an ecosystem with a positive impact. To be a brand in constant innovation, adapting to the needs of our customers and to the new realities and surrounding contexts.

• Ethical and Trustworthy
• Transparency
• Ambition and Innovation
• Excellence
• Passion
• Equality and Diversity
• Social and Environmental Responsibility